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The Pop-Up Hotel is delighted to announce it will be taking its unique style of transient accommodation to Italy in 2017 with the launch of The Pop-Up Hotel Italy.

The Pop-Up Hotel is delighted to announce it will be taking its unique style of transient accommodation to Italy in 2017 with the launch of The Pop-Up Hotel Italy.

Since its launch in 2011, the hotel has been travelling the UK countryside visiting some of the most beautiful locations for rural retreats, creating dream weddings and providing an alternative way to stay at events and festivals, made possible by its light infrastructure and low environmental footprint.

A new partnership forming The Pop-Up Hotel Italy will offer the same experience: the romance of staying under canvas combined with the services of a great boutique hotel – Italian style.

Mick Cozzolino, director of The Pop-Up Hotel Italy, said:

"We are really excited about this new venture. The timing could not be better: there really is nothing like it in Italy, yet we have the weather, the most romantic, stunning countryside and a new generation of young people ready to embrace the up-and-coming vibrant festival scene.”

The Pop-Up Hotel Italy is already set to pitch up at several festivals: BAM! Festival (Venice), Home Festival (Treviso) and Terraforma (Milan). For a marriage made in heaven, it is also able to provide a truly magical wedding reception at the Castello di Bevilacqua. The 14th century castle, situated equidistant between Verona, Padua Mantua and Vicenza, is the most intact and fascinating early Renaissance castle of the Veneto region, complete with hanging gardens, cloisters and frescoes. The hotel has the flexibility to create just a single candlelit canvas ‘honeymoon suite’ under the stars for the bride and groom, or a complete tented village for the guests.

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The hotel will also be providing innovative and informal accommodation for corporate events, adapting the same bell tents to the needs of a business retreat. Likewise, the flexibility of The Pop-Up Hotel’s offering ensures that prestigious private events and VIP parties can be catered for, filled with Italian charm.

Mark Sorrill, founder and director of The Pop-Up Hotel, said:

“Our aim has always been to offer guests an experiential stay where they can immerse themselves in their surroundings, whether it is Glastonbury Festival or a Cornish cliff-top. The style, the food, the services offered and the layout of the hotel should reflect the location – and now we can offer the fabulous flavor of Italy into the mix.”

Scheduled festival appearances for 2017 so far include:

BAM! Festival, Venice         19-21 May

Terraforma Festival, Milan    23-25 June

Home Festival, Treviso        30 Aug- 3 Sept

So, if you're thinking about an overseas festival experience, or putting together the wedding of your dreams Italian style, check out The Pop-Up Hotel Italy and get in touch with Mick and the team to find out how they can help make your Italian pop-up event extra special. 

In the meantime, you can follow The Pop-Up Hotel Italy story on:

Instagram - @thepopuphotelitaly

facebook - @ThePopUpHotelit

twitter - @thepopuphotelit

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